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Course Description

This 8-week professional certificate prepares postgraduate and early career marketers to build, launch, or elevate careers in the U.S. Public Sector ecosystem. Participants explore the unique dynamics of selling and marketing to government agencies, learn to navigate the procurement environment, and develop the skills needed to design mission-aligned, compliant, and high-impact marketing strategies. Through targeted instruction and hands-on application, students gain the specialized toolkit required to stand out in a rapidly evolving B2G landscape.
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